Why Some Custom Menswear Brands Succeed — While Others Keep Losing Money?
Ever wondered why two factories quote totally different prices for the same hoodie or jacket?
You might think one is overcharging.
But the truth is—most brands don’t really understand how the cost structure in menswear manufacturing works.
Today, we’ll break it down step-by-step, so you can make smarter sourcing decisions and build a more profitable brand.
1. Fabric & Accessories — The Foundation of Every Garment
Up to 60% of your total cost!
In menswear, fabric selection isn’t just about looks—it defines comfort, fit, and brand positioning.
Want a heavyweight cotton for streetwear hoodies? Or quick-dry stretch fabric for activewear?
Each choice affects your cost dramatically.
Example :
A basic 280gsm fleece hoodie vs. a premium 350gsm brushed cotton version — the cost gap can reach $3–4 per piece.
Accessories matter too :
Zippers, metal eyelets, woven labels, and custom drawstrings can silently increase your total cost.
Pro Tips:
● Request a fabric + trim breakdown sheet before finalizing orders.
● Ask your supplier for alternative materials to hit your target price.
● Lock prices early if you expect fabric cost changes in the coming season.
2. Design & Workmanship — Style That Costs Time
Every detail adds complexity :
Extra panels, layered pockets, embroidery, reflective prints—all mean longer sewing time and higher labor cost.
In China’s garment industry, labor can reach 30–35% of total production cost—especially for detailed menswear like jackets or cargo pants.
Case Example :
A simple pullover hoodie may take 25 minutes to sew,
but a color-block version with double stitching and logo patch might take 45 minutes or more—increasing your cost by 40–60%.
Smart Move :
● Compare cost differences between standard and complex designs.
● Use design simplification for basic collections and detail upgrades for premium lines.
● Plan your style tiering early to balance creativity with cost efficiency.
3. Hidden Costs — Logistics, Overhead & Duties
Your “factory price” isn’t your full cost.
Overheads, logistics, and import taxes can quietly erode your profit margin.
Example :
For a 3,000-piece jacket order, international freight, port fees, and customs can add $0.50–$1 per piece—cutting profit by up to 15%.
Industry Insight :
Overheads like management, maintenance, and QA can add another 15–20% on top.
Action Steps :
● Understand FOB vs CIF: who pays for freight and insurance?
● Always calculate landed cost, not just ex-factory quotes.
● Choose the right production base—China, Vietnam, or Bangladesh each has different shipping and tariff impacts.
4. Quantity & Production Planning — Your Cost Multiplier
Smaller orders = higher cost per unit.
Setup fees, screen printing molds, fabric cutting, and quality inspection all need to be amortized across your order size.
Real Example :
A 2,000-piece sweatshirt order costs 20–25% more per unit than the same design in 8,000 pieces.
Why? Setup costs spread over fewer pieces.
Pro Brand Strategy :
● Consolidate styles using shared fabrics or trims.
● Offer both basic and premium lines to increase volume.
● Keep designs consistent for repeat orders—your second batch is always cheaper.
5. The Takeaway — Build Smart, Not Just Stylish
Winning menswear brands don’t just design well—they control every layer of cost.
Next time you source or negotiate, request a detailed cost sheet that includes :
● Fabric & trims
● Labor breakdown
● Packaging, logistics, and duties
Compare the full landed cost—not just the quote on paper.
That’s how top custom menswear brands stay profitable, batch after batch.
Want to Build a Profitable Menswear Line?
At Dongguan Fame Garments Co., Ltd., we help brands worldwide create custom men’s hoodies, T-shirts, and streetwear with clear cost control and reliable quality.
📞 Contact us today for a free cost analysis and start optimizing your production.
