What Is Printing Technique in Garment Manufacturing?
When it comes to apparel customization, printing is one of the most common and creative ways to bring a brand’s design to life. But printing isn’t just about adding color to fabric — it’s a technical process that determines how long your design lasts, how it feels to the touch, and how it represents your brand’s quality. In garment manufacturing, there are several main printing techniques, each suited to different materials, styles, and production needs:
1. Screen Printing
The most traditional and widely used method. Ink is pressed through a mesh screen onto the fabric.
● Advantages : Bright colors, durable, suitable for bulk production.
● Best for : Cotton T-shirts, hoodies, tote bags.
● Consideration : High setup cost for small runs due to plate preparation.
2. Heat Transfer Printing
Designs are printed onto transfer paper or film, then heat-pressed onto the garment.
● Advantages : Precise color reproduction, ideal for detailed or gradient designs.
● Best for : Polyester or blended fabrics, sportswear, small orders.
● Consideration : May feel slightly thicker on the surface; durability depends on washing care.
3. Sublimation Printing
Used mainly on polyester fabrics, where the ink turns into gas and bonds with fibers during heat pressing.
● Advantages : No texture on the surface, vibrant, never cracks or fades.
● Best for : Sportswear, team uniforms, all-over prints.
● Consideration : Not suitable for cotton or dark-colored fabrics.
4. DTG (Direct to Garment) Printing
A digital printer directly applies ink onto the fabric, similar to an inkjet printer.
● Advantages : No plate cost, flexible for small batches, detailed images possible.
● Best for : Cotton fabrics, custom orders, e-commerce brands.
● Consideration : Slower for mass production, and ink costs are higher.
Why Printing Matters for Your Brand
For B2B buyers and brands, choosing the right printing technique is about balancing cost, quality, and brand identity.
● A streetwear label may favor thick, layered screen prints for bold visuals.
● A sports brand might rely on sublimation for lightweight, breathable performance.
● A custom merchandise supplier could choose DTG to support on-demand production.
A professional factory will advise the right printing process based on your fabric type, order quantity, and design requirements — ensuring that your products don’t just look good on day one, but stay that way throughout their life cycle.
If you’re looking for a reliable partner to handle your custom clothing printing needs, feel free to contact us
